As generative AI technologies continue to advance, the Middle East faces growing challenges from sophisticated fraud and deepfakes. With the average cost of a data breach in the region reaching $8.75 million in 2024 - nearly double the global average - organizations must develop comprehensive strategies to detect and prevent these emerging threats.

In this session, we will explore effective approaches to combat generative AI fraud, focusing on:

• Essential organizational practices to detect and prevent deepfake threats;
• Implementation strategies to address MENA's unique cybersecurity landscape through multi-layered security protocols and region-specific awareness training;
• Development of robust business continuity and incident response plans that extend beyond IT departments to create organizationwide preparedness.