Traditional rule-driven fraud detection systems are struggling against synthetic identity fraud, a rapidly evolving threat powered by widely available artificial intelligence technologies. Bad actors now create sophisticated fake identities using real data points, making detection increasingly difficult through conventional methods.

This emerging typology requires organizations to abandon static detection approaches and embrace dynamic, AI-powered defense strategies. The challenge extends beyond technology to encompass behavioral analytics, real-time monitoring and cross-functional collaboration.

In this session, Sateesh Kumar Challa, head of digital transformation office at Societe Generale, will share insights on:

• How synthetic fraud exploits vulnerabilities in traditional rule-based systems;
• Behavioral analytics techniques for detecting anomalous identity patterns in real time;
• Strategic frameworks for deploying generative AI defensively against synthetic threats.