Healthcare leaders face unprecedented budget constraints as government policies shift and Medicare/Medicaid reimbursements decline substantially. The challenge: leadership views cybersecurity as a cost center rather than patient safety investment, creating pressure to cut spending precisely when threats escalate. The most common mistake is eliminating training and people first - yet cybersecurity requires people, process and technology functioning together.

Reframing conversations from threat landscapes to business continuity - emphasizing uptime, service availability and patient care resilience - enables meaningful dialogue with CFOs who don't speak the language of vulnerabilities but understand revenue loss from downtime and eroded patient trust.

The session will cover:

• Prioritizing technology rationalization over workforce cuts to maximize existing investments and eliminate redundancies;
• Leveraging managed service providers for cost-effective detection and response capabilities beyond single-shift coverage;
• Measuring true costs of underfunding security through downtime revenue loss, compliance penalties and permanent patient attrition.