Despite massive security investment, 23% of breaches still begin with phishing. Generative artificial intelligence has transformed the attacker's playbook, enabling highly personalized, automated campaigns that bypass traditional filters, exploit psychological vulnerabilities and increasingly leverage AI agents for multi-stage interactions. The answer lies not in better tools alone, but in turning employees into an active, early-warning defense layer.

In this session, Petri Kuivala, CISO advisor at Hoxhunt, will share insights on:

• How AI is being weaponized to craft irresistible, individualized phishing campaigns at scale;
• Why reporting rate - not failure rate - is the true KPI for human risk programs;
• How crowdsourced human intelligence supercharges SOC response.